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Presentation is Everything
Make your home outstanding
  • A clean house sells faster. Declutter, depersonalize, and brighten every room. Let the buyers imagine their life in the house, not yours.
  • The kitchen sells the house, that's how important it is! Pay special attention to decluttering this space.
  • Optimize your curb appeal by washing the exterior of the house and driveway. Add mulch and colorful annual flowers to your gardens.
  • Selling your home in “as-is” condition means leaving money on the table. Fix obvious deferred maintenance, deep clean every inch of your home, and add a coat of paint to instantly add value.

TIP
Hire a home staging consultant to improve the sale price by an average of 6%, and sell up to 50% faster. (Home Staging Resource)

Boise Parade Home

 

 

Get Pictures Worth Sharing
Capture every angle perfectly
 
  • Buyers spend 60% of their time looking at listing photos (Wall Street Journal). Your first impression is online. Stunning photography and impressive digital collateral is a must.
  • Listings with professional photography get 61% more views (Redfin) and can help sell your home an average of 32% faster. (PR Newswire)
  • Use sunrise/sunset exterior photos to make a dramatic impression.

TIP
Multiple photos will dramatically increase your ability to immediately connect with a buyer and attract a higher price.

Amazing Eagle Custom Home

 

 

The Power of Video
Your competitive advantage
 
  • Homes listed with video get four times the inquiries of homes listed without video. (InMan)
  • 58% of buyers want and expect to see a video of a home they’re looking at online.
  • 86% of home buyers watching home tour videos are also searching for a community tour to learn more about the neighborhood.
  • In an eye-mapping study, video results commanded more attention than other listings. (Virtuet)
  • 71% of consumers say that video is the best way to bring product features to life. (Virtuet)

TIP
Choose a realtor that offers video as part of their listing services at no extra charge.

 

 

Create An Amazing Perspective
Use aerial photography
 
  • Homes with aerial images sold 68% faster. (RISMedia)
  • Aerial images provide a game-changing perspective for buyers who are not familiar with the area, especially out-of-state buyers.
  • When selling a property with large lots or acreage, aerial photographs are even more important to show the size of the property.

TIP
Ask your agent if they will provide aerial footage of your home to attract the best buyers.

Amazing Aerial Photogrpahy Custom Home

 

 

Virtual Tours Sell Homes Faster
Fully-immersive and HD experiences
 
  • 54% of buyers will not look at a property unless it has a virtual tour on the listing. (Montreal360)
  • Homebuyers were 300% more engaged with listings with virtual tours.
  • Real estate listings with virtual home tours get 87% more views.

TIP
Agents offer virtual tours to reduce in-person showings and increase online traffic to the listing.

 

 

Understand the Psychology of Pricing
And how to use it to win
 
  • Pricing your home correctly in the beginning will simultaneously save you money and net more money from the sale.
  • When selling your home, attractive pricing (Inman) and packaging (HGTV) are arguably the two most basic essentials. Getting these right means selling faster, and for top dollar.
  • Your marketing plan should include a pricing strategy to avoid the possibility of a price reduction or being on the market too long, which causes buyers to question, "What is wrong with that home?".

TIP
Discuss and analyze the comparables provided by your agent to decide on the current market value for your home and a strategic, competitive listing price.

Boise Home Values

 

 

Professional Real Estate Marketing Company
Your agent has the right resources
 
  • Attempting to sell your home as For Sale By Owner (FSBO) typically results in a smaller buyer pool and lower sales price. Hiring professional agents and using their marketing resources will save you money and you will get an average of $65,000 more on the sale of your home. (Zillow)
  • Think local. Host a private neighborhood showing first. Get your neighbors to advertise your home too.

Let the Build Idaho team sell your home. We provide professional photos, videography, staging consultations, and virtual Matterport tours for every listing—all done in-house to ensure the highest quality standards. Our agents will design an individualized marketing plan and pricing strategy to sell your home and get top dollar!

Amazing Eagle Custom Home